Powerade's World Cup ad. The game of two halves is starting to look, commercially at least, like a game of four quarters: 104 ...

Gianni Infantino defended hydration breaks at the 2026 World Cup, stating that they prioritise player welfare and fairness ...

LONDON (AP) — FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act — and fast — following Wednesday’s arrest of seven officials ...

The 2026 FIFA World Cup is coming to the United States in less than 100 days and some fans are expected to be sweltering from the summer heat. Hydration breaks will, of course, be in effect but FIFA ...

]With the ongoing FIFA World Cup 2026, ZEE has issued a compliance advisory for hotels, commercial establishments, and associated partners regarding the authorized streaming of tournament content and ...

Explore how FIFA's hydration breaks have sparked controversy, blending player welfare with commercial interests in modern ...

Research firm estimates expanded tourney will net at least $3.8 billion in media rights and $2.4 billion in sponsorships When you purchase through links on our site, we may earn an affiliate ...