FIFA covered the Levi's logo, taped over Heinz bottles and masked Beats headphones. The strategy backfired badly.

FIFA covered Levi's and Heinz at the 2026 World Cup. Cover something up, and people have to look. The brands that won saw the ...

Brands Turn FIFA Logo Ban Into PR Win ...

Nobody will know that's the Levi's logo, right?

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign - Organisers ...

To comply with FIFA regulations, the American brand removed its name from Levi’s Stadium in Santa Clara. But the white ...

Here's how Levi's, Heinz and Gillette became the unofficial FIFA World Cup brands people are talking about.

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding ...

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

Giant white cloths are covering up a logo that is still easy to identify.

FIFA, which has strict policies around advertising, reportedly had the Bayern player tape over the Beats logo of his ...