The Ducks kicked off a Heisman campaign for Dante Moore but decided to start in Japan.

This article is by David Schwab, managing director at Octagon First Call. With the start of the most popular sports and entertainment property in the United States today, we wanted to share a ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

Billions of ad dollars are poured into football season annually. From Super Bowl commercials to stadium partnerships, it’s a critical season for restaurant marketers to maximize the return on every ...

The Blacklist, Blindspot, Chicago Fire/Med/PD, Law & Order: SVU, Superstore, The Voice, and Illumination Entertainment and Universal Pictures’ Event Film Sing Produce Original Promotional Spots for ...

ASIA PACIFIC - The explosion of football in Asia, and especially China, is broadening the industry sectors interested in marketing and sponsorship, but the sport and its teams still have some way to ...

Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Adidas (XTRA:ADS) launches new global football marketing ...

As marketers, we are always seeking ways to make our products and services more attractive to consumers. When we do it right, we know we've created marketing juju. Brands like Starbucks, Google, Apple ...